What is Knowledge Mobilization?

Knowledge mobilization is a growing field — and it goes by many names: knowledge translation, science communication, knowledge brokerage, knowledge dissemination, and knowledge exchange. In French, it’s often called vulgarisation scientifique.

At its core, knowledge mobilization is about taking technical or academic information and presenting it in a way that makes sense to everyday people. Many researchers are brilliant in their work, but they’re not always equipped to communicate their findings to those outside their field.

That’s where I come in. I collaborate with experts to develop materials that make knowledge accessible to the people who need it — whether it’s children, working adults, or specific communities. Knowledge mobilization is all about tailoring information so it resonates, connects, and serves its purpose.

Why does this matter? Because research and evidence are only useful if they reach the people who can act on them. Health professionals rely on plain-language summaries of the latest medical research to improve patient care. Educators use new findings from learning sciences to shape better classrooms. Governments need clear, accessible evidence to design policies that actually work. And community organizations use research to advocate for change, often in environments where academic jargon simply doesn't land. Without knowledge mobilization, even the best research risks gathering dust on a shelf instead of making a difference in people's lives.

One of the most powerful tools in this work is storytelling. Facts alone rarely change minds — but stories do. By embedding research in relatable, human-centered narratives, we make complex ideas easier to grasp and harder to forget. A well-told story helps people see themselves in the knowledge, connect emotionally, and remember why it matters. Whether it's a case study, a visual, or a personal testimony, storytelling turns information into something people can not only understand but carry with them.